Wednesday, March 10, 2010

Spoof on Dubai assassination as marketing tactic!

Israeli actors mimic scenes in the surveillance footage from the Hamas assassination in Dubai for a supermarket commercial in Petah Tikva, central Israel, Wednesday, March 10, 2010. An Israeli supermarket commercial is looking to cash in on the infamous surveillance footage of an assassination team killing a Hamas commander in Dubai. A new TV campaign for the 'Mahsaney Kimat Hinam' supermarket chain shows actors wearing wigs and hats and carrying tennis rackets as they make their way through store aisles.


JERUSALEM – An Israeli supermarket on Wednesday looked to to cash in on the infamous surveillance camera footage showing suspected assassins stalking a Hamas operative in Dubai with a new advertising campaign.

The commercials for the "Mahsaney Kimat Hinam" supermarket chain shows actors carrying tennis rackets, and wearing hats, glasses and wigs — the same disguises worn by the alleged killers — as they make their way through store aisles.

"We offer killer prices," announced the advertisement's tagline.

Advertising executive Sefi Shaked says the campaign was inspired by footage released by Dubai police that allegedly shows the disguised killers prowling the halls of the posh hotel where Hamas commander Mahmoud Al-Mabhouh was slain on Jan. 19.

Israel's Mossad spy agency is widely suspected in the killing.

"It's a funny take of this event," Shaked said. "We were fascinated by the technique of using surveillance cameras instead of (expensive) high production commercial cameras, and the latest events in Dubai gave us a great opportunity."

An actor wearing a tennis outfit like the one seen in the Dubai footage browses the frozen food section. An actress wearing a wide-brimmed floppy hat mimicks Israel's policy of neither confirming or denying involvement in the assassination, saying she "couldn't admit to anything."

Dubai has accused Israel of carrying out the killing, an allegation strengthened by the fact that many of the forged European passports used in the operation bear the names and details of dual nationals living in Israel. Several European countries whose nationals' passports were used have summoned Israel's ambassadors for an explanation and have sent investigators to Israel.

Israel says al-Mabhouh was a key figure in smuggling weapons to anti-Israel militants in the Hamas-run Gaza Strip.

The commercials are expected to air in time for the upcoming Passover holiday season starting at the end of March.

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